The Olaplex virtual store was created to replace a physical retail experience, offering an immersive environment that highlights the brand's innovative hair care products. Featuring salon chairs that showcase each product, wash chairs dedicated to professional offerings, and a retail wall displaying the complete range, this virtual space provides a comprehensive overview of Olaplex’s line. Additionally, a charming backyard invites exploration, enhancing the user experience and reflecting the brand's commitment to hair health and beauty. This design transforms online shopping into a salon-like adventure.