The Armani virtual store encompasses two distinct experiences: Armani Code and Armani Box. The Armani Code store highlights the men's fragrance line through a sophisticated high-rise setting, featuring windows overlooking a vibrant cityscape, elevating the scent experience above the clouds. In contrast, the Armani Box serves as a comprehensive showcase of the brand's diverse collections, encompassing beauty and fragrance. This dual approach captures the essence of Armani's luxury aesthetic while offering an immersive environment for exploration and engagement with their iconic products.