The Benefit Cosmetics virtual stores offer dynamic, real-time experiences designed to bring the brand’s playful energy into interactive 3D spaces. Built in 3ds Max and exported as .glb files, both environments blend technical precision with creative storytelling. Benemart, a holiday-themed activation, reimagines a classic bodega to showcase limited-edition holiday sets in a fun, festive setting. The Bounce experience, created for the launch of the BadGal Bounce mascara, centers around the campaign’s signature inflatables. From concepting to physics problem-solving, every element of Bounce was crafted to reflect the product’s bold, bouncy personality, resulting in an immersive digital world that captures the spirit of Benefit with purpose and flair.