Sam’s Club
PROJECT
The Webby nominated Sam's Club virtual store is a delightful holiday pop-up card that immerses users in a whimsical paper wonderland. Featuring a captivating pop-up card animation, each room invites users to explore festive environments featured around decor, gifts, and meals. This innovative design transforms the online shopping experience into a playful adventure, bringing the spirit of the season to life in a unique and interactive way. Later revised to be a modern realistic interpretation of a future sustainable highrise apartment featuring how their brand Members Mark fits in with daily life and needs.
ROLE
3D Design, Creative Direction. Animation
CREDITS
Project Management: Daniela Amitai
Brand Management: Erica Minnich, Gina Ban
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